Heinz has promised to give 12 million free breakfasts to school children who would otherwise potentially start their day hungry. The heart-warming gesture comes amid the COVID-19 outbreak, with schools shutting their doors on Friday amid the pandemic.
The 12 million figure equates to one breakfast, five days a week, for eight weeks, for all the children who would usually attend breakfast club schemes.
To reach those in need and provide them access to these meals, Heinz is working with Magic Breakfast, a charity which provides healthy school breakfasts to hungry and malnourished children in disadvantaged areas of the United Kingdom.
Heinz has said that more details on how it will be rolling out the initiative are to follow soon.
JoJo de Noronha, President of Kraft Heinz Northern Europe, has also shared that the company is set on “finding other organisations that can help us reach even more children, parents, carers and teachers during this difficult time.”
She added: “We are encouraging other organisations and companies to come forward with any support possible to ensure no child goes hungry due to these unfortunate school closures.”
As you can imagine, news of the free breakfast initiative has attracted a great response on social media, with one women writing on Facebook: “Thank you Heinz UK, one company trying to make a difference to thousands of children for whom school provided the one hot meal of the day.
“We live in times of poverty and austerity, which is about to get a lot worse! Nice to see a company thinking about somebody else at this time.”